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All Feasibility Studies Are Not Created Equal

Quite often we receive calls from new entertainment developers that have grown concerned about the quality of work they've received from other entities. While there might not be much of a difference in the quality of say, paper clips purchased from various retailers, there are vast differences in the quality and effectiveness of consulting and market analysis services. Below are some questions that users of market analysis services should ask themselves:

Is Your Firm's Feasibility Report Accredited By Major Institutions?

AEM's work is accepted and accredited by some of the largest names in the financial services industry, including GE Capital, Direct Capital, Firestone Financial, CIT Group, CNL Realty Income Corp, the Small Business Administration, the United States Department of Agriculture, and the Economic Development Authority. Accreditation means that these entities have previously examined and accepted such work as independent evaluations, and are prepared to rely upon the findings outlined within them. Our academic achievements, years of industry expertise, and tremendous network of entertainment operators and financiers have helped to make AEM the "go to" source for entertainment development.

How Are Your Projections and Estimates Supported?

Projections generated by AEM are based on ACTUAL performance data generated from more than 400 entertainment venues across North America,. Our real-time database is updated every 7 days, and is segregated according to regional trends, changing market conditions, and select entertainment styles. By using actual performance data generated in regional markets, AEM's estimates can more appropriately be relied upon by lenders and investment firms alike.

Are Capital Budgets Included Within The Report?

The only effective method by which to appropriately analyze an entertainment project is to develop a capital budget that contains all anticipated costs and development expenses. AEM develops the industry's most comprehensive budgets, largely the result of our firm's constant involvement in developing projects for some of the biggest names in the entertainment business.

Who Will Work On My Project?

No one appreciates becoming 'a number'. At AEM, we pride ourselves on personal service. While our research teams typically include five or more members per assignment, your direct contact always remains with Jerry Merola or Frank Seninsky. Jerry and Frank are involved in every aspect of report development, including on-site visitation, research coordination, and client follow-up.

Who Can I Turn To After My Assignment Is Completed?

Many firms have a tendency to miss the most critical step of the relationship process - helping the client down the road. At AEM, our door is always open. We stand ready to assist our clients throughout the development process. In fact, more then 90% of our clients includes relationships that started more than thirty years ago, a testament to our continued commitment to our clients and their entertainment projects.

What Is Included In Your Fee Schedule?

Be careful of hidden fees. Many firms view a market feasibility analysis as a 'limited scope' assignment, providing only limited information during the initial engagement. At AEM, our market investigation process is only done one way - full scope. Lenders and investors today expect extreme diligence be done in underwriting costly, new entertainment projects. They expect independent analyses that are complete and thoroughly investigated. AEM's fee quotes are all-encompassing, including travel and lodging expenses, report development and duplication, and even on-line hosting of your completed study.

 
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